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Feedly is the Firefox extension that turns your Google Reader into a conversation. Feedly empowers conversation by tightly integrating Google Reader with social media services like Twitter, FriendFeed, Delicious and others. The Feedly team has put countless hours into the development of this great service and has been quick to respond to community needs. A few days ago I noticed that Feedly has replaced their right corner blank box that formerly read - "Sponsor This" with a DonorsChoose.org widget. This is a wonderful development.

Services like Feedly must be profitable in order to continue their innovative work. I am a big believer that you should support "free" services by clicking on a few ads now and then. During this shrinking ad dollar market environment, advertisers are seeking quality. gReaders are information seekers, trend makers, educated and social by nature. They share news discoveries with their own networks and are influencers. I am pleasantly surprised that the first uses of this valuable ad space is being used for a great cause. Now more than ever, we must invest into the future of innovation. Education is the most important element in a free market. Thanks to Feedly, I am now aware of the tech. communities "education challenge." Fans of leading tech. blogs like Scobelizer, TechCrunch, O'Reilly, Ars Technica and others can help students get the tools they need to learn.

DonorsChoose.org is a simple but powerful innovation in social entrepreneurship - Teachers ask. You choose. Students learn. Investing in a student is the best way to ensure an exciting and vibrant future for us all.

Because I actively interact with Feedly, I paid attention and acted on their "ad" and I am richer for the experience. Relevant information makes me happy.

msw