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As we celebrate Twitter passing the One Billion Tweet mark, I want to ask you a question. Do you use the service to PUSH (send out links) or PULL (monitor and converse)? Last night I had a face-to-face conversation with a Twitter power user. He is an entrepreneur who maintains several accounts for both work and personal use. I do believe that entrepreneurs should be mindful when communicating personal opinions while doing so under their company brand. I don't assume that all who work at a company hold the same beliefs as the person at the top but it's hard to separate the two at times. However, companies should use social net tools in a personal way.

The entrepreneur I spoke with said that some of his accounts are used to PUSH stories and links out. His personal account is more of the conversation tool. I'm not sure he's realizing the full power of the Twitter Universe. All companies should be working towards building communities rather than just PUSHING info out. Mashable had a great post on How to Build Community on Twitter. The writer, Sarah Evans, points out that Twitter is best when used to build conversation. Engagement is the goal here. By definition, spraying info out without listening is spamming.

It begins with the PULL. I PULL info into my Twitter world by using global search on TweetDeck. I'm able to track conversations on a subject basis. I discover people who are talking about things I'm interested in. The next step for me is to strike up a conversation by commenting on a tweet or link. This type of action results in dynamic interaction. I've had some great conversations with people from around the world by listening first, then reaching out.

If all your doing is using Twitter to PUSH, you are missing the true revolution in micro-messaging- the conversation.

Please feel free to follow me on Twitter, if your tweets are discussions, I'll probably follow you back.

[ Related Post: Twitter Me Silly- Everything You Need to Know About Twitter ]

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